Effectuation
Effectuation is an entrepreneurial approach to decision-making and acting under uncertainty. Rather than pursuing predefined goals, effectuation relies on existing resources and a willingness to respond flexibly to changing circumstances.
Effort: Difficulty: Effectiveness:
Effectuation is an approach to entrepreneurship for environments that are uncertain and dynamic. Although there is often only one entrepreneur, it emphasizes the importance of agreements and partnerships - the team.
Related methods
The full step-by-step guide and more practical tips are in the app and the book.
Public: teaser, category badges, one tip, related methods. Reserved for book/app: the full step-by-step guide, all further tips, and the detailed assessment.