Persona
A persona is a fictional character based on real data and research that represents the target group of a product or project. It helps to gain a better understanding of users’ needs, behaviors and goals.
Effort: small Difficulty: medium Effectiveness: long
The creation and use of personas requires the cooperation and input of as many people as possible. A persona unfolds its power through its vividness and sharing. An abstract target group becomes a concrete person that everyone involved has in mind.
💡 Tip from practice: Try different forms of presentation. Draw a persona with the team, use a canvas template or a photo.
Related methods
RE Requirements Engineering STA Stakeholder Analysis EM Empathy Map STP Stakeholder Profile US User Story
The full step-by-step guide and more practical tips are in the app and the book.
Public: teaser, category badges, one tip, related methods. Reserved for book/app: the full step-by-step guide, all further tips, and the detailed assessment.