Customer Journey Map
The customer journey describes the path that a potential customer takes from the first contact with a brand to the decision to buy. This journey includes all touchpoints of a consumer with a brand, product or service, both online and offline.
Effort: large Difficulty: medium Effectiveness: long
The creation and analysis of the customer journey requires the collaboration of various experts in order to analyze customer and user behavior and improve the customer experience.
💡 Tip from practice: Put the customer and their needs at the center of all considerations.
Related methods
The full step-by-step guide and more practical tips are in the app and the book.
Public: teaser, category badges, one tip, related methods. Reserved for book/app: the full step-by-step guide, all further tips, and the detailed assessment.