Empathy Map
The Empathy Map is a visual tool that focuses on the perspective of users or customers and generates a better understanding of them. It helps to gain insight into the needs, thoughts, feelings and behaviors of the target group and supports the user-centered development of products or services.
Effort: small Difficulty: low Effectiveness: short
The creation and analysis of the empathy map can be carried out alone or in a group in order to analyze new target groups or stakeholders.
💡 Tip from practice: The empathy map helps you approach the audience with empathy, not just hard facts.
Related methods
STA Stakeholder Analysis STP Stakeholder Profile PE Persona 4S 4-Sides Model CP Communication Plan CJ Customer Journey Map SKN Sketchnote
The full step-by-step guide and more practical tips are in the app and the book.
Public: teaser, category badges, one tip, related methods. Reserved for book/app: the full step-by-step guide, all further tips, and the detailed assessment.